In close partnership with the team at Freedom Agency, we undertook a comprehensive rebranding project for Soul Beach Dubai. This endeavor focused on redefining and strengthening the brand’s identity, beginning with an in-depth exploration of its core values and target audience. Through a carefully crafted brand story and strategy, we developed a unique visual and narrative identity that embodies the spirit and ambiance of Soul Beach.

Our work included designing an original logo, creating custom illustrations, and establishing a cohesive visual language that captures the essence of the brand. This rebranding effort aimed to resonate with audiences and elevate Soul Beach Dubai’s presence.